願景
Vision

建立欣賞表演藝術的習慣,讓藝術融入生活,變成一種生活態度。

To develop attending art performances as a habit that integrates into daily life

使命
Mission

建立以觀眾爲本的藝術平台,令香港成為藝術最普及的城市,凝聚熱愛藝術的觀衆。

To develop an audience centric platform making Hong Kong the city with the most art lovers

目標
Goal

培養一月一次欣賞藝術表演的習慣。

To cultivate a habit to enjoy an art event every month

給藝術一個理由
Give Arts and Culture a Reason
01/
個人
Personal Benefits

藝術可以強身健體?
Arts and Culture Make Your Healthier?

蘇格蘭的研究發現,過去12個月曾參與藝術活動的人,身體達到健康水平的可能性比無參與藝術活動的人高出近60%!另外,研究亦證明,接觸藝術與文化越頻繁,主觀幸福感亦相對提高。

Research suggested that those who had attended a cultural place or event in the previous 12 months were almost 60 percent more likely to report good health compared to those who had not. Evidence also shows that a higher frequency of engagement with arts and culture is generally associated with a higher level of subjective wellbeing.

藝術是心靈雞湯?
Arts and Culture are Chicken Soup?

2013年蘇格蘭的研究指出,不論收入水平或受教育程度如何,學習藝術與更高的生活滿意度息息相關。

Regardless of your income level or education, taking in the arts is linked to being more satisfied with your life, says a study published last year in the Journal of Epidemiology and Community Health.

是表演也是自我表現?
A Presentation and also a Self Expression?

無論作爲參與者或觀賞者,接觸不同形式的文化藝術都有助建立自我,擴闊眼界與思維,更可以強化我們的表達與社交能力。

By participating in and being exposed to different forms of arts and culture, you broaden the ways in which you can express yourself. It frees and opens up your way of thinking that your ability to convey information and communicate with others is enriched.

藝術對長者都有益處?
Arts and Culture can also Benefit Elderly?

不同形式的藝術活動都能夠加強長者的生理和心理健康及行為處事,如自我尊重、自信心、提升情緒健康等。

Participation in different forms of arts positively affect elderly’s biological, psychological and behavioural well-being, for example, enhanced self-esteem and confidence and boosted emotional well-being.

02/
教育
Educational Benefits

文藝活動原來是天馬行空的教室?
Arts and Culture are a Boundless Classroom?

參與藝術的學生輟學率更低、自我評價更高、學習表現亦得到改善,有助個性、表達能力、批判性思維、創造力與想像力的發展。

Students who engage in quality arts experiences are less likely to drop out of education, have a more positive view of themselves, demonstrate improved achievement, and develop their personality, expression, critical thinking, creativity and imagination.

03/
經濟
Economic Benefits

文化藝術原來是經濟命脈?
Arts and Culture are Critical to Economy?

藝術和文化在吸引海外遊客和投資方面發揮著核心作用。藝術能夠培養學生的創業能力,而這是未來工程和經濟領域的關鍵。

Arts and culture play a central role in attracting overseas visitors and investment. The arts teach entrepreneurial abilities that are key to the future of engineering and the economy.

04/
社會
Social Benefits

透過藝術可以關懷社會?
Arts and Culture Connect You to the Community and Humanity?

藝術源於生活,不同的題材往往有助我們對身邊事物和不同社會議題的覺醒,例如貧窮、性別、種族等,幫助我們了解所處的社會,打破固有界限和壁壘。

By taking in different forms of culture that focuses on the elements we contend with – poverty, sexuality, racism, etc. – we gain a better understanding of humanity as a whole and of the groups we live amongst. And because of this, culture can help break down boundaries.

藝術促進年青人服務社區?
Arts and Culture Engage Youths to Serve the Community?

接觸文化藝術的年輕人,更多參與社區志願服務或其他義工服務。

Youths who have more chance getting connected to cultural events are also more likely to volunteer in their community or for other causes.

支持機構
Supporting Organizations

依中文筆畫排名
Ordered by Chinese character stroke

Photo of Chung Ying Theatre Company | Photography: Patrick Leung
Photo of City Contemporary Dance Company | Photography: Cheung Chi Wai@Moon 9 Image
Photo of Hong Kong Ballet | Dancers (From Left): Lin Chang-Yuan Kyle, Li Lin, Luis Cabrera, Forrest Rain Oliveros | Creative: Design Army | Photography: Dean Alexander
Photo of Hong Kong Repertory Theatre | Photography: Carmen So
Photo of The Nonsensemakers | Photography: Carson Tam
Photo of Wedraman | Photography: Ivor Houlker@Rooftop Productions
Photo of Zuni Icosahedron | Photography: Chuk Yin Man

參考資料 References

Leadbetter, C., & O’Connor, N. (2013). Healthy Attendance? The Impact of Cultural Engagement and Sports Participation on Health and Satisfaction with Life in Scotland. Scottish Government Social Research.

數據來自 2011 年的蘇格蘭家庭調查,樣本人數為9683名蘇格蘭成年人,研究測量了他們的文化參與與健康水平,其中健康水平的指標包括對健康水平的自我評價及生活滿意度。結果表明,在過去 12 個月裡參加過文化活動(如去電影院、圖書館,進行舞蹈、閱讀、手工製作等)的人比沒參加過的人身體達到健康水平的可能性高出近 60%。參加過創造性或人文活動的人比沒參加過的人身體達到健康水平的可能性高出 38%。

The Scottish Household Survey sampled 9683 adults in Scotland in 2011 and measured their cultural participation and health that included indicators like self-assessed health and life satisfaction. The result shows that those who attended a cultural place (e.g., cinemas, libraries) or event (e.g., dancing, reading, crafts) were almost 60% more likely to report good health compared to those who did not attend cultural places or events in the previous 12 months. Those who participated in a creative or cultural activity were 38% more likely to report good health compared to those who did not participate in any cultural activity.

Cuypers, K., Krokstad, S., Holmen, T. L., Knudtsen, M. S., Bygren, L. O., & Holmen, J. (2012). Patterns of receptive and creative cultural activities and their association with perceived health, anxiety, depression and satisfaction with life among adults: the HUNT study, Norway. Journal of Epidemiology and Community Health, 66(8), 698-703.

這項研究基於第三次 Nord-Trøndelag 健康研究(2006 – 2008),調查了50797名挪威成年人。通過綜合問卷,研究人員收集了作答者參與文化活動(接受性參與和創造性參與)的資料,以及對健康、焦慮、抑鬱和生活滿意度的感知。接受性參與文化活動包括參觀博物館、藝術展,欣賞音樂會、戲劇表演等,而創造性參與文化活動則包括歌唱、樂器表演、繪畫,以及俱樂部、教區工作等社會活動,和體能挑戰型文化活動。結果顯示,文化參與度越高,與對生活的健康與滿意度越高,焦慮和抑鬱則越低。

The study is based on the third population-based Nord-Trøndelag Health Study (2006–2008), which examined 50 797 adult participants in Norway. Using a comprehensive questionnaire, they collected data on cultural activities (receptive and creative), and the perceived health, anxiety, depression and satisfaction with life. Receptive cultural activities include visiting museums, art exhibitions, concerts or theatres, while creative cultural activities include singing, playing an instrument, painting and social activities such as clubs, parish work and various physical challenging cultural activities. These data show that as cultural participation increased, perceived health and satisfaction with life increased, whereas anxiety and depression decreased.

Newman, M., Bird, K., Tripney, J., Kalra, N., Kwan, I., Bangpan, M., & Vigurs, C. (2010). Understanding the impact of engagement in culture and sport: A systematic review of the learning impacts for young people.

這項綜述回顧了 24 項研究,涉及在美國、加拿大、亞洲、德國和英國進行的研究,涉及超過 1,000,000 位參與者,年齡範圍是 3 – 16 歲。總的來說,參與藝術活動(如音樂、戲劇、舞蹈)的年輕人相較於未參與藝術活動的人在數學成績,讀寫能力/英文,科學方面表現更好;在構建自我方面(包括自我的概念、自信心、創造性等)得分較高;能夠更大地改進認知能力(如時空認知)、溝通技巧(如故事敘述能力)及社交技巧(如在群體內有效工作的能力,問題解決的能力)。

This review included 24 studies carried out in the USA, UK, Canada, Germany, and Asia over 1,000,000 participants between the age of 3 and 16 years old. Overall, Young people who have participated in arts activities (e.g., music, drama, dance) did better in mathematics, literacy/English, and science; had a better self-construct (including self-concept, self-efficacy, originality, etc.); had greater improvements in cognitive performance (e.g., spatial-temporal cognition), communication skills (e.g., story-telling ability) and social skills (e.g., ability to work effectively in groups, problem resolution skills).

McLean, J., Woodhouse, A., Goldie, I., Chylarova, E., & Williamson, T. (2011). An evidence review of the impact of participatory arts on older people. London: Mental Health Foundation.

這項綜述回顧了 31 項研究,涉及 2040 名參與者。研究分別在英國、美國、澳大利亞、加拿大、西班牙和瑞典進行,涵蓋了包括音樂、戲劇、舞蹈、視覺藝術等 8 種藝術形式,參與者年齡在60到96歲之間。大多數研究都考慮了參與藝術活動(如參與現場音樂表演、展覽、嘉年華、舞蹈或其他藝術形式的活動)在個人生理、心理和行為層面的影響(如是否患有癡呆症,認知功能和自我尊重水平,社交與溝通行為等)。在心理健康和情感方面的影響通常包括增加自尊和信心。來自家人、朋友和社區對個人的表演、展覽或製作的積極回饋似乎對個人的情感健康有著特別強大的推動作用。這些發現適用於涉及的所有不同藝術形式。

This paper reviewed 31 studies conducted in UK, USA, Australia, Canada, Spain and Sweden over 2,040 participants between 60 and 96 years old. These studies covered 8 forms of art including music, drama, dance, visual arts, and examined how participation in arts (e.g., attending live music events, exhibitions, carnivals, dance or other art forms) affected a person’s biological, psychological and behavioural well-being, e.g., whether the individual has dementia, level of cognitive functioning and self-esteem, social and communicating behavior, etc. The data show that arts participation enhanced self-esteem and confidence. Positive feedback received from family, friends and communities in response to an individual’s performance, exhibition or production appeared to offer a particularly powerful boost to their emotional wellbeing. This finding was robust across all the different art forms.

The Warwick Commission on the Future of Cultural Value. (2015). Enriching Britain: Culture, Creativity and Growth.

從英國來看,創意和文化的成功與共同的文化認同和基礎相聯繫,正是這些文化認同和基礎使這裡持續產生世界級的人才。創造力和文化的活力也在設計、工程和企業方面產生了更廣泛的影響。從外部看,文化藝術在吸引遊客和海外投資方面也發揮著核心作用。

In UK, the creative and cultural success is connected to the shared cultural identity and foundations that continue to produce world-class talent. The creativity and cultural vibrancy also nurtures brilliance in design, engineering and enterprise more generally. Viewed from the outside, culture and arts also play a central role in attracting visitors and investment from overseas.

Huffington Post. (2012). 5 Benefits of Arts and Culture.

不同形式的文化——不論是音樂,文藝作品,寫作,或是其他任何形式——與藝術使我們關注貧困、性別、種族主義等等社會元素,幫助我們更好地了解人性,了解我們所處的社會,並因此幫助我們打破界限和壁壘。正是通過讓自己置身于文化之中,我們才能將自己從一成不變的常規中解脫出來,走出我們的舒適區,改變我們的視角。

By taking in culture (in any form, whether it be music, art or writing, to name just a few mediums) that focuses on the elements we contend with – poverty, sexuality, racism, etc. – we gain a better understanding of humanity as a whole and of the groups we live amongst. And because of this, culture can help break down boundaries. By exposing ourselves to culture, we remove ourselves from this same old, same old routine and get out of our comfort zones, altering our perspective.

Bennett, M., & Parameshwaran, M. (2013). What factors predict volunteering among youths in the UK.

這項研究在 2013 年對英國 4760 名年齡在 10 到 15 歲之間的年輕人進行了調查。研究中測量了年輕人的文化資本,這一概念的定義為:父母的宗教信仰、父母的宗教服務出席率、青少年課外宗教班出席率、父母的志願活動、父母對政治的興趣,以及文化活動參與度的總和。結果表明,文化資本高的年輕人更有可能在他們的社區或其他場合擔當志願者。

The study was conducted among 4,760 youths aged between 10 and 15 years in the UK in 2013. The study measured cultural capital which is defined as the sum of parental religious affiliation, parental religious service attendance, youth extra-curricular religious class attendance, parental volunteer activity, parental interest in politics, cultural activity. The result shows that youths who were high in cultural capital were also more likely to volunteer in their community or for other causes.

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